Behavioral Science & Policy Initiative
Research Program
Behavioral Science & Policy Initiative
Latest Work View All
Evidence Base
How to Protect Yourself Against Wildfire Smoke This Fire Season: Five Tips in Everyday Language (Updated)
Featured Experts: Wändi Bruine de Bruin
In The News View All
USC Price
Want to Raise Concern About Climate Change? Tell Someone’s Story
Featured Experts: Wändi Bruine de Bruin
Psychology Today
Using familiar language to discuss climate change is most persuasive, Bruine de Bruin’s research shows
Featured Experts: Wändi Bruine de Bruin
The Washington Post
To get people to eat more plant-based food, don’t use the term vegan, explains Bruine de Bruin
Featured Experts: Wändi Bruine de Bruin
The Hill
A Simple Way to Reduce Overdose Deaths: Tell Doctors When Patients Die
Featured Experts: Jason Doctor, Mireille Jacobson
NPR
Bruine de Bruin aims for clearer messaging on climate change
Featured Experts: Wändi Bruine de Bruin
What is Behavioral Science?
Behavioral Science is a growing interdisciplinary field that combines insights from psychology, economics, and other social sciences to understand how people perceive risks, how they process information about risks, and what motivates attitude and behavior change.
Go Deeper View All
Using Nudges to Reduce Opioid Prescribing
A Randomized Trial Looking at Planning Prompts to Reduce Opioid Prescribing
Experts: Jason Doctor, Tara Knight, Emily Stewart
Behavioral Science and Policy Initiative Academic Council

USC Annenberg Center for Climate Journalism

USC Dornsife Wrigley Institute for Environment & Sustainability

USC Schaeffer Center for Health Policy and Economics

USC Dornsife Center for Economic and Social Research

USC Dornsife Mind & Society Center

USC Marshall School of Business Department of Marketing
Get Involved

Join the USC Behavioral Science Society
The USC Behavioral Science Society brings together students and post-docs from across the university who are interested in behavioral science, behavioral economics, behavioral decision making, psychology, and other related academic fields with applications to health, finances, sustainability, and security.
Behavioral Science SocietyEvents View All
The Behavioral Science and Policy Initiative hosts a variety of events throughout the year, including a regular seminar series.