People
Wändi Bruine de Bruin, MSc, PhD
Director, Behavioral Sciences and Policy Initiative
Senior Scholar, USC Schaeffer Institute

Biography
Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology, and Behavioral Science at the Sol Price School of Public Policy, and the Dornsife Department of Psychology. Her research aims to understand and inform how people make decisions about their personal health and well-being, including during the COVID-19 pandemic. She has published more than 130 peer-reviewed publications on these topics. She is an editorial board member for Medical Decision Making, Psychology and Aging, the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Decision, and the Journal of Risk Research. She also serves on the National Academy of Sciences committee on Respiratory Protection for the Public and Workers without Respiratory Protection Programs at their Workplaces. She previously served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication.
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USC Price
Want to Raise Concern About Climate Change? Tell Someone’s Story
Featured Experts: Wändi Bruine de Bruin
Psychology Today
Using familiar language to discuss climate change is most persuasive, Bruine de Bruin’s research shows
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The Washington Post
To get people to eat more plant-based food, don’t use the term vegan, explains Bruine de Bruin
Featured Experts: Wändi Bruine de Bruin
USC Price
Rates of food insecurity in L.A. are spiking after sharp decline
Featured Experts: Wändi Bruine de Bruin
NPR
Bruine de Bruin aims for clearer messaging on climate change
Featured Experts: Wändi Bruine de Bruin