Climate Change
Climate Change
Cutting Through the Noise
We examine how to craft climate policies and communications that better serve the public.
Featured Article
From Climate Change to Sex Education, USC Professor Brings Behavioral Science to Public Policy
“If you can talk to people about complicated topics in everyday language, you have a better chance that they’ll actually understand what you’re talking about and your information is more likely to be useful,” Wändi Bruine de Bruin said.
Experts: Wändi Bruine de Bruin
Top Climate Change Stories View All
Evidence Base
How to Protect Yourself Against Wildfire Smoke This Fire Season: Five Tips in Everyday Language (Updated)
Featured Experts: Wändi Bruine de Bruin
In The News View All
USC Price
Want to Raise Concern About Climate Change? Tell Someone’s Story
Featured Experts: Wändi Bruine de Bruin
Psychology Today
Using familiar language to discuss climate change is most persuasive, Bruine de Bruin’s research shows
Featured Experts: Wändi Bruine de Bruin
The Washington Post
To get people to eat more plant-based food, don’t use the term vegan, explains Bruine de Bruin
Featured Experts: Wändi Bruine de Bruin
NPR
Bruine de Bruin aims for clearer messaging on climate change
Featured Experts: Wändi Bruine de Bruin
Featured Perspective

Can Policy Lower Our Appetite for Meat?
West Hollywood has required that plant-based food be served at city events, with the goal of reducing the impact that meat and dairy production has on climate change. USC experts discuss environmental impacts and effective strategies for reducing meat and dairy consumption.
Read the Article