‘Biodiversity’ Is a Buzzword: How to Talk About It So People Care

In celebration of California Biodiversity Day, you are invited to a robust conversation about how language shapes public understanding of the natural world.

Whether describing the richness of life on Earth or the threats it faces, communicating about biodiversity is notoriously difficult. This webinar explores new research and practical strategies for communicating biodiversity and biodiversity loss in ways that are clear and compelling—and that help move people from awareness to action.

The event is convened by the USC Schaeffer Institute, the USC Price School, the USC Annenberg Center for Climate Journalism and Communication, and USC Dornsife Public Exchange.

Featured Speakers

Allison Agsten, Director, Center for Climate Journalism and Communication; Curator, Wrigley Institute for Environment and Sustainability; Eco-chaplain, Office of Religious Life

Wändi Bruine de Bruin, Provost Professor of Public Policy, Psychology, and Behavioral Science, USC Price School; Director, Behavioral Science and Policy Initiative and Senior Scholar, USC Schaeffer Institute

Kimberly Tenggardjaja, Biodiversity Coordinator, California Department of Fish and Wildlife

Moderator

Monica Dean, Climate and Sustainability Practice Director, USC Dornsife Public Exchange